Do you think it was the product?<\/p>\n
Was it perhaps the marketing?<\/p>\n
Was it that you were trying to \u201cput lipstick on a pig\u201d. This is a favourite saying in the marketing world meaning your product is still ugly even with great marketing and hype. I guess unless you are Kermot the Frog, you\u2019d agree.<\/p>\n
Now let\u2019s get on with my reasons why I think I failed.<\/p>\n
Firstly, I spent about $12.75 on Facebook ads, got a good click through rate. I think I ended up with 40+ clicks. And not one optin.<\/p>\n
I\u2019m going to reveal the top 7 reasons I think I flunked it…and this comes from my own \u201cshould have known better\u201d book of marketing.<\/p>\n
<\/p>\n
Reason #1: You need to give reasonable value beforehand<\/strong><\/p>\n I just sent them to a squeeze page and bang! Asked for their email address straight up, with a little copy for good measure. The one thing I should have taken note of is the customer journey.<\/p>\n The customer journey is a sequence of steps people go from becoming aware of you and your solution, to become an advocate of your brand.<\/p>\n I was basically asking for an email address and giving nothing in return. This might work if the customer journey started with a warm prospect – somebody who\u2019d known me previously. But I very much doubt it\u2019s as effective with a stranger.<\/p>\n <\/p>\n Reason #2: The target audience was wrong<\/strong><\/p>\n Maybe my offer was viable. Valid. Yada yada. But maybe I targeted the wrong people on Facebook. I\u2019m no expert in FB ads, but I am quickly learning. I was hasty in my targeting. I was eager to get out my ad. So I neglected the important attributes like \u201changout places\u201d in favour of raw demographics.<\/p>\n <\/p>\n Reason #3: Timing was wrong<\/strong><\/p>\n It is possible the time of day and day of week was all messed up. I was so eager to get my ad out that I run it on a weekend. It\u2019s been said that people just want to relax on the weekend and not think of work.<\/p>\n While this is a possibility, I don\u2019t think it is the factor alone.<\/p>\n <\/p>\n Reason #4: Copy was too weak<\/strong><\/p>\n Maybe I hit the jackpot with this possibility. I just used rather generic sales copy on my optin page. To be frank, my copy skills had gotten rusty and not long after seeing these poor results, I attended a copywriting seminar. Boy was that an eye opener!<\/p>\n <\/p>\n Reason #5: Proof was too weak<\/strong><\/p>\n Remember how I mentioned I went to a copywriting seminar? Well I learned that proof was extremely important. I\u2019m not the one who likes to blow my own trumpet and I naturally keep things low key. Big mistake online. You have to show people why you are the best choice.<\/p>\n <\/p>\n Reason #6: No Familiarity<\/strong><\/p>\n Obviously I\u2019m not Richard Branson, but then again, I don\u2019t even come close to being recognisable in the bigger marketing space. If you are experiencing similar issues, I\u2019d suggest you get more publicity.<\/p>\n I\u2019m going to start hosting a few guest webinars and write on other\u2019s blogs in order to get my name around. So watch out\u2026<\/p>\n <\/p>\n Reason #7: No Product Image<\/strong><\/p>\n People are visual. I didn\u2019t give them much to go on. Sure, it\u2019s a virtual download, but people still buy from a mock image. You can judge a book by its cover.<\/p>\n I am a testimony to this because I\u2019ve bought products based on imagery alone!<\/p>\n So there you have it – 7 Reasons why my product may have flunked. I could tackle by a process of elimination and change one thing at a time. If I was to do that, I think I\u2019d start with improving the copy and adding proof.<\/p>\n Yes, those are two reasons but they are both part of the same vein.<\/p>\n But I\u2019m not going to do that. I think I\u2019m going to take some time for reflection and work out my strengths while building these core skills up some more.<\/p>\n <\/p>\n Thanks for listening to my little rant and feel free to share any successes, failures or words of wisdom with me. Comment below.<\/p>\n","protected":false},"excerpt":{"rendered":" Okay, I\u2019ll be the first to admit my recent advertised attempt at a sales funnel flunked like a repeatedly truant high school student. I\u2019m going to reveal the top 7 reasons I think I flunked it…and this comes from my own \u201cshould have known better\u201d book of marketing.<\/p>\n","protected":false},"author":1,"featured_media":12578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36],"tags":[25],"callouts":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-your-website","tag-mistakes"],"yoast_head":"\n![\"11](\"https:\/\/markofapproval.com\/wp-content\/uploads\/2016\/06\/11-Reasons-Why-Sales-Funnel-Flunked-300x169.jpg\")
<\/p>\n