{"id":2768,"date":"2016-04-23T20:08:58","date_gmt":"2016-04-23T10:08:58","guid":{"rendered":"https:\/\/buildprosites.com\/moa2\/content-strategy-attract-clients\/"},"modified":"2016-04-23T20:08:58","modified_gmt":"2016-04-23T10:08:58","slug":"content-strategy-attract-clients","status":"publish","type":"post","link":"https:\/\/buildprosites.com\/moa-backup\/content-strategy-attract-clients\/","title":{"rendered":"How A Content Strategy Can Help Attract The Right Clients"},"content":{"rendered":"

I want you to stop and ask yourself this question. Have you ever been to a website that was so self involved with the writing, that you quickly hit the back button?<\/p>\n

You know the types? Those that say \u201cHere at XYZ Webdesign we\u2026do this…do that…we are great\u201d.<\/p>\n

Now look at your own website. Are you also making these mistakes? Yes, it is much harder to identify it when we are in the driver\u2019s seat.<\/p>\n

This post\u00a0is going to explore some tips on how you can make your site more engaging through a content strategy. We\u2019ll look at things like giving purpose to a page and keep everything relevant so you attract the right customer.<\/p>\n

I believe the biggest obstacle for those sites that have this self indulged speak is lack of planning. So they write from the heart, not from the plan.<\/p>\n

Let\u2019s now look at why a poor message can be detrimental to your business health.<\/p>\n

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Are you getting the right clients to coach?<\/h3>\n

One the most fatal flaws you can make with your coaching business is not getting the right clients. This can be even more dangerous than not attracting anybody. So your message has to be succinct and focused.<\/p>\n

I will admit, when I worked for one of my first clients; I went straight into the work, developing the site concept without even thinking of a content strategy. As a result, the site went no where.<\/p>\n

I was lucky in this regard because it\u00a0could have attracted the wrong clientele, but my clients\u00a0were clever enough with their content – albeit somewhat formal – to attract either the right client or no one.<\/p>\n

Sadly it was no one in this case and the blame was squarely on me.<\/p>\n

So just think for a second. Without a content strategy, there are 3 ways this whole thing could pan out.<\/p>\n