{"id":13579,"date":"2018-12-01T11:23:42","date_gmt":"2018-12-01T01:23:42","guid":{"rendered":"https:\/\/buildprosites.com\/moa2\/grow-a-membership-site\/"},"modified":"2018-12-01T11:23:42","modified_gmt":"2018-12-01T01:23:42","slug":"grow-a-membership-site","status":"publish","type":"post","link":"https:\/\/buildprosites.com\/moa-backup\/grow-a-membership-site\/","title":{"rendered":"Experts Speak: How to Grow a Membership Site"},"content":{"rendered":"<p>Today we are going to look at ways of growing your membership site.<\/p>\n<p>I\u2019ll be the first to admit that my membership site is not very large. And part of that is from just not promoting it.<\/p>\n<p>So what authority do I have to speak on the topic?<\/p>\n<p>Well, not as much as some. That\u2019s why I\u2019ve decided to ask 7 experts on how they have grown their membership site.<\/p>\n<p>But before we begin, I should make a distinction here. This post is agnostic to the type of membership site they have.<\/p>\n<p>Some will have a paid Facebook group, others will have a membership site built on WP, while yet others will use teachable.<\/p>\n<p>Then we\u2019ll have some who have a fixed term membership, recurring monthly or even lifetime access to a vault style membership.<\/p>\n<p>The point is whatever membership site model and application they have chosen; this is about how they grew their membership sites.<\/p>\n<p>So here\u2019s the roundup for today!<\/p>\n<p>Let&#8217;s learn how to grow a membership site!<\/p>\n<h2><\/h2>\n<h2>The Experts<\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li>Sarah Santacroce<\/li>\n<li>Tammy Lorette<\/li>\n<li>John Paduchak<\/li>\n<li>Tawnya Sutherland<\/li>\n<li>Justin Popovic<\/li>\n<li>Craig and Kelly Cannings<\/li>\n<li>Kathie Thomas<\/li>\n<\/ol>\n<p>I asked each expert the following question:<\/p>\n<p><strong>\\&#8221;What is your biggest tip for growing your membership site or community\\&#8221;<\/strong><\/p>\n<p>And here\u2019s how they answered\u2026<\/p>\n<h3><\/h3>\n<h3>Sarah Santacroce<\/h3>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-13585\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/Sarah-Santacroce-300x300.png\" alt=\"Sarah Santacroce\" width=\"300\" height=\"300\" \/><\/p>\n<p>Sarah has a number of memberships. Her model is that users pay for the membership provided and get lifetime access to the material.<\/p>\n<p>Sarah has built up a strong community.<\/p>\n<p>Her response to the question is this:<\/p>\n<blockquote><p>\u201cBuild it and they will come doesn&#8217;t apply here. You need to constantly drive awareness. I do that in the form of webinars or my annual LinkedIn Challenge. If you&#8217;re just starting out I would recommend that you really focus all your energy on your founding members. Treat them really well and they will become your ambassadors.\u201d<\/p><\/blockquote>\n<p>It\u2019s certainly true you have to keep bringing in fresh traffic and build that awareness.<\/p>\n<p>One thing I can say I\u2019m doing right is treating my own founding members really well.<\/p>\n<p>You can check Sarah\u2019s site out at <a href=\"https:\/\/sarahsantacroce.com\" target=\"_blank\" rel=\"noopener\">https:\/\/sarahsantacroce.com<\/a><\/p>\n<h3><\/h3>\n<h3>Tammy Lorette<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-13586\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/Tammy-Lorette-300x300.jpg\" alt=\"Tammy Lorette\" width=\"300\" height=\"300\" \/><\/p>\n<p>Tammy is someone I have a lot of respect for and she never ceases to amaze me.<\/p>\n<p>With fierce determination, she built up her community of Virtual Assistants fast.<\/p>\n<p>When asked the question this is what she had to say:<\/p>\n<blockquote><p>\u201cOver 18 months ago, I decided to start my own Facebook group called the Virtual Assistant BFF group to support Virtual Assistants.\u00a0 I wanted a group that provided Virtual Assistants with a place to engage, a safe space to ask questions and a space that offered support for them to get their business started or grow their business.<\/p>\n<p>My group is now at 5400 members which I grew 100% organically by providing engagement and support on all my social media networks.\u00a0 If you want to grow a membership site or community, my biggest tip is to do this by being present where your members hang out, answering and asking questions, providing free resources and being 100% authentic.\u00a0 It&#8217;s a big, beautiful, virtual world out there and we all need to work TOGETHER!\u201d<\/p><\/blockquote>\n<p>Community is definitely where it is at. People love to feel like they belong to something big.<\/p>\n<p>You can check out Tammy\u2019s website here &#8211; <a href=\"http:\/\/www.myvaconnection.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.myvaconnection.com\/<\/a> and perhaps even join her free community. It rocks!<\/p>\n<h3><\/h3>\n<h3>John Paduchak<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-13582 size-medium alignnone\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/john-paduchak-image-300x200.jpg\" alt=\"John Paduchak\" width=\"300\" height=\"200\" \/><\/p>\n<p>John is a good friend of mine and has built membership sites based around live video. So his answer came as no surprise to me when asked how to grow a membership site.<\/p>\n<blockquote><p>\u201cMy biggest tip would be utilizing live video so you can start to interact and connect with your audience and a deeper level. This also helps them to know, like and trust you faster, as well as getting them to start looking at what you\u2019re giving away for free. They then begin to think that if you give this kind of information away what could your paid programs be like? There\u2019s nothing like real time interaction and that\u2019s what you get with live video. So I think every community and Membership should have a video or live video elements so they really get to know you at a deeper level.\u201d<\/p><\/blockquote>\n<p>I am also adopting some live video slowly into building up my own community. There\u2019s definitely a psychological barrier to entry but it helps to just do it.<\/p>\n<p>You can learn more about John and his methods at <a href=\"https:\/\/www.johnpaduchak.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.johnpaduchak.com<\/a><\/p>\n<h3><\/h3>\n<h3>Tawnya Sutherland<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13580 size-full\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/tawnya.jpg\" alt=\"Tawnya Sutherland\" width=\"200\" height=\"262\" \/><\/p>\n<p>Tawnya,\u00a0 is another good friend of mine, and has the largest Virtual Assistant network on the planet.<\/p>\n<p>She runs a group called VA Insiders. She offers live interactive coaching calls twice a month as well as access to a vault of information.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s what she had to say:<\/p>\n<blockquote><p>\u201cA tip for growing your membership site is to practice under promising and over delivering. Throw in some extras now and then for your tribe like discounts from partners, extra group coaching sessions, new content\/resources, a private collaboration area for members only to stay accountable, extra training sessions now and then, etc. This will encourage them to stick around, creating the recurring revenue that you need to make your membership site profitable.\u201d<\/p><\/blockquote>\n<p>Great advice, Tawnya! It\u2019s very easy to promise the world then fail to deliver, so under-promising at the beginning is a great tip.<\/p>\n<p>You can learn more about Tawnya\u2019s membership site at <a href=\"https:\/\/www.vainsiders.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vainsiders.com<\/a><\/p>\n<h3><\/h3>\n<h3>Justin Popovic<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-13583\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/Justin1-240x300.jpg\" alt=\"Justin Popovic\" width=\"240\" height=\"300\" \/><\/p>\n<p>Justin was one of my first mentors online. He has always had a sense of community and connecting people.<\/p>\n<p>I was even privileged to do a few talks for Justin.<\/p>\n<p>Justin actually sells access to private label rights content through his membership with added training on how to use it.<\/p>\n<p>Here is his response to the question:<\/p>\n<blockquote><p>\u201cMy biggest tip would be to do your very best to over-deliver on your promise. Whether you are adding new content on a weekly basis, surprising your members with unexpected value, offering direct support\/mentoring or creating opportunities for them to generate revenue (either through your advice or your connections)\u2026 if you give far more than the price of your membership, you can really see some great success!\u201d<\/p><\/blockquote>\n<p>Justin does exactly that. He over-delivers and connects people together. I love his freebies he throws at us too.<\/p>\n<p>You can learn more about his PLR membership site here: <a href=\"https:\/\/www.toolsformotivation.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.toolsformotivation.com<\/a><\/p>\n<h3><\/h3>\n<h3>Kathie Thomas<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13581 size-medium\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/kathie-thomas-image-200x300.jpg\" alt=\"Kathie Thomas\" width=\"200\" height=\"300\" \/><\/p>\n<p>Kathie runs a community where she helps newcomers establish themselves as Virtual Assistants online.<\/p>\n<p>She was one of the first to use the term \u201cVirtual Assistant\u201d and has been working online since the 90&#8217;s.<\/p>\n<p>&nbsp;<\/p>\n<p>When asked the question, she responded with this:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cKeep being interactive with your members<\/p>\n<p>When possible, seek one or two other admin &#8211; trusted members &#8211; to help keep the flow going.<\/p>\n<p>Always walk your talk.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Love the interactivity and time she has for people. She definitely knows her stuff.<\/p>\n<p>You can learn more about Kathie and her membership here: <a href=\"https:\/\/www.vadirectory.net\/membership\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.vadirectory.net\/membership\/<\/a><\/p>\n<h3><\/h3>\n<h3>Kelly Cannings<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-13584\" src=\"https:\/\/markofapproval.com\/wp-content\/uploads\/Craig-and-Kelly-Cannings-300x235.jpg\" alt=\"Craig and Kelly Cannings\" width=\"300\" height=\"235\" \/><\/p>\n<p>Kelly runs FreelanceU alongside her husband, Craig.<\/p>\n<p>I have been fortunate enough to contribute to their training.<\/p>\n<p>When asked the question, this is what Kelly had to say:<\/p>\n<blockquote><p>\u201cStudents come for the content, but stay for the community.\u00a0 We recognize that the courses we deliver need to be relevant, practical and engaging, but offering a supportive community with trained moderators and mentors is the key to retention and growth.\u201d<\/p><\/blockquote>\n<p>This is another tip close to my heart. Having members stay for members.<\/p>\n<p>That\u2019s exactly what holds my group together too!<\/p>\n<p>You can learn more about Craig and Kelly\u2019s membership here: <a href=\"http:\/\/freelanceu.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/freelanceu.com\/<\/a><\/p>\n<h2><\/h2>\n<h2>That\u2019s a wrap<\/h2>\n<p>&nbsp;<\/p>\n<p>There we have it. The experts have spoken.<\/p>\n<p>I highly recommend if you are considering a membership site, take a few of these points and work on implementing.<\/p>\n<p>Begin with building that awareness but never forget your members are real people.<\/p>\n<p>Treat them well!<\/p>\n<p>If you have any tips or questions, feel free to comment below.<\/p>\n<p>And don\u2019t forget to grab your Membership Checklist Startup Guide too!<\/p>\n<p>[fl_builder_insert_layout id=\\&#8221;13571\\&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I asked 7 experts the question on How to Grow a Membership Site. And here&#8217;s what they replied. <\/p>\n","protected":false},"author":1,"featured_media":13588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,38],"tags":[46,47,48,49],"callouts":[],"class_list":["post-13579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-your-website","category-scaling-your-business","tag-community","tag-experts","tag-interview","tag-memberships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experts Speak: How to Grow a Membership Site - Mark of Approval Web &amp; Marketing<\/title>\n<meta name=\"description\" content=\"I asked 7 experts their biggest tip on how to grow a membership site. And here are there answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markofapproval.com\/grow-a-membership-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experts Speak: How to Grow a Membership Site - Mark of Approval Web &amp; Marketing\" \/>\n<meta property=\"og:description\" content=\"I asked 7 experts their biggest tip on how to grow a membership site. 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