{"id":13569,"date":"2018-11-29T02:56:33","date_gmt":"2018-11-28T16:56:33","guid":{"rendered":"https:\/\/buildprosites.com\/moa2\/engaging-membership-sites\/"},"modified":"2018-11-29T02:56:33","modified_gmt":"2018-11-28T16:56:33","slug":"engaging-membership-sites","status":"publish","type":"post","link":"https:\/\/buildprosites.com\/moa-backup\/engaging-membership-sites\/","title":{"rendered":"The Key to Creating Engaging Membership Sites"},"content":{"rendered":"<p>So you\u2019ve decided to jump on the membership site bandwagon?<\/p>\n<p>That\u2019s great!<\/p>\n<p>But running a membership site is no small feat. Assuming you have members who will join; engaging them is another big step.<\/p>\n<p>And yes keeping members engaged is important if you don\u2019t want them to leave you!<\/p>\n<p>We\u2019re going to look at ways of keeping members engaged.<\/p>\n<p>Now when I say this, I mean legitimate ways.<\/p>\n<p>I recall only 15years ago when I joined my first membership site. Rather than reward us for staying, they threatened us for leaving.<\/p>\n<p>I could never return!<\/p>\n<p>Don\u2019t. Do. This!<\/p>\n<p>So with that said, and with me off my soap box, let\u2019s dive into some actionable ways you can keep members excited.<\/p>\n<h2>Give Members Access To You<\/h2>\n<p>This seems obvious, but I have seen many membership sites neglect this simple step.<\/p>\n<p>Yes, there\u2019s a lot to be said for user generated content but when the \u201chero\u201d doesn\u2019t show up to his party, it can get real disappointing.<\/p>\n<p>I joined a membership years ago once at $97 a month that had no active members and the group leader was a no show.<\/p>\n<p>I was so frustrated! Not only was it a desert of a website; there was simply no way of contacting anybody.<\/p>\n<p>Not even a contact us button.<\/p>\n<p>Nowadays I\u2019m wiser, but my point is, don\u2019t make members jump through hoops to contact you.<\/p>\n<p>And be present in the community.<\/p>\n<p>Which brings up the next point\u2026<\/p>\n<h2>Foster an Online Community<\/h2>\n<p>Everybody loves to be part of something bigger than themselves.<\/p>\n<p>This is where an online community comes into play.<\/p>\n<p>In my own membership, the <a href=\"https:\/\/markofapproval.com\/wordpress-monthly-training\/\" target=\"_blank\" rel=\"noopener\">WP Study Group<\/a>, I have a small yet powerful community.<\/p>\n<p>It brings me joy to see that my members have friended one another on FB and answer each other\u2019s questions.<\/p>\n<p>I simply wouldn\u2019t be where I was today without the community and support of my very own members.<\/p>\n<p>One of my biggest tips for fostering a powerful online community is to encourage members to answer other member\u2019s questions.<\/p>\n<p>Do this before you jump in and it gives them a chance at building relationships and feeling part of something bigger.<\/p>\n<h2>Offer a Loyalty Program<\/h2>\n<p>I\u2019ll be the first to admit that not everything I do is included in my membership site.<\/p>\n<p>For example, I have some higher ticket courses that I simply couldn\u2019t add to the members area for the amount I charge my members.<\/p>\n<p>But one perk of being a member is that they get a discount on such \u201cbackend\u201d products and services.<\/p>\n<p>Another angle I have is that they accumulate \u201cloyalty points\u201d every time they make a payment.<\/p>\n<p>Let me give an example:<\/p>\n<p>Joe Blogs might pay $37 a month for his membership site. Every month he is charged, he gets 25 credit points towards his account.<\/p>\n<p>Mary Jane might pay $370 a year to be part of my group. But every year she pays her invoice, she gets 250 credit points.<\/p>\n<p>So you might be asking what do Joe and Mary do with these credit points?<\/p>\n<p>Actually, they get to redeem them for goods, services and even personalised coaching calls with me ?<\/p>\n<p>One great system for creating a loyalty program is through using a combination of <a href=\"https:\/\/restrictcontentpro.com\/\" target=\"_blank\" rel=\"noopener\">Restrict Content Pro<\/a> and <a href=\"https:\/\/easydigitaldownloads.com\/\" target=\"_blank\" rel=\"noopener\">Easy Digital Downloads<\/a>.<\/p>\n<p>They both integrate with one another \u2013 both by the same author \u2013 and allow you to create these loyalty purchase options.<\/p>\n<h2>Facilitate Monthly Group Coaching<\/h2>\n<p>I\u2019m a big believer in being present in your membership group.<\/p>\n<p>Many other owners out there feel the same way and this is why they often have monthly coaching calls.<\/p>\n<p>Marketers like James Schramko of <a href=\"https:\/\/www.superfastbusiness.com\/\" target=\"_blank\" rel=\"noopener\">SuperFastBusiness<\/a> and Chris Ducker of <a href=\"https:\/\/youpreneur.com\/\" target=\"_blank\" rel=\"noopener\">YouPreneur<\/a> both follow this model.<\/p>\n<p>And so do I.<\/p>\n<p>I prefer to use <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noopener\">Zoom<\/a> and have our coaching calls interactive.<\/p>\n<p>Because my motto is that the\u00a0 <a href=\"https:\/\/markofapproval.com\/wordpress-monthly-training\/\" target=\"_blank\" rel=\"noopener\">WP Study Group<\/a> is a safe place to learn and interact, nobody will appear on camera by default.<\/p>\n<p>And yet, the group loves turning on their webcam and joining in on the conversation.<\/p>\n<p>Another marketer and friend of mine who does this is Angela Wills, of the <a href=\"https:\/\/laptoplifestylebusiness.club\/\" target=\"_blank\" rel=\"noopener\">Laptop Lifestyle Business Club<\/a>.<\/p>\n<h2>Run Challenges from the Archives<\/h2>\n<p>One of the biggest frustrations for owners of large membership sites is the amount of content that gets archived.<\/p>\n<p>I mean, we pour out our heart and soul into creating content and it gets forgotten or lost in the sea of \u201cpaperwork\u201d.<\/p>\n<p>One way to revive and rescue such content is to run a challenge or execution cycle.<\/p>\n<p>Digital Marketer does this extremely well for their <a href=\"http:\/\/a.digitalmarketer.com\/aff_c?offer_id=87&amp;aff_id=1683\">Elite Group<\/a>. However, they also create additional content around older concepts in the form of workshops.<\/p>\n<p><a href=\"https:\/\/www.vanetworking.com\/members\/aff\/go\/markofapproval\" target=\"_blank\" rel=\"noopener\">VA Networking<\/a> also has recently rolled out tracks where they put new content mixed with older archives inside the track.<\/p>\n<p><strong>Sidenote:<\/strong> I was fortunate enough to contribute to the WordPress Training track for VA Networking and that will be published soon at the time of writing.<\/p>\n<p>I plan to also start doing this with my archived content. Simply because members like working together to achieve a common goal!<\/p>\n<p>Here\u2019s how to get started with this\u2026<\/p>\n<ol>\n<li>Choose an appropriate subtopic<\/li>\n<li>Round up content you have access to in your archives<\/li>\n<li>Include links to the archived content<\/li>\n<li>Creating some additional training revolving around this content<\/li>\n<li>Make some step sheets and planners for this training with links referencing the archived training pieces<\/li>\n<li>Follow up with the group as they execute the plans together<\/li>\n<\/ol>\n<p>Of course, this can be in the form of a challenge, a contest, or a simple execution cycle.<\/p>\n<h2>Showcase Members<\/h2>\n<p>We spoke about challenges very briefly.<\/p>\n<p>We also talked about execution cycles.<\/p>\n<p>Now have you considered showcasing and rewarding members for their actions and successes?<\/p>\n<p>I know what you are saying. How can I do that when only other members will see?<\/p>\n<p>Simple. Showcase them in a blog post.<\/p>\n<p>This way it gets their name out to the ungated community and also encourages new members.<\/p>\n<p>Just be sure to ask for permission.<\/p>\n<p>One similar approach I took to this was to record myself creating a website for a client.<\/p>\n<p>This was a done with you approach.<\/p>\n<p>With her permission, I used this as a case study.<\/p>\n<p>And I was able to use this as a lead magnet quite successfully too.<\/p>\n<p>There\u2019s no reason you can\u2019t do the same for your members who go through your challenges or execution cycles.<\/p>\n<h2>And that\u2019s a wrap<\/h2>\n<p>So there we have it. So many different ways you can engage your members.<\/p>\n<p>We all know how important an excited crowd is.<\/p>\n<p>They become loyal fans and are less likely to leave.<\/p>\n<p>I encourage you to grab my checklist and see what other ingredients go into creating a successful membership site.<\/p>\n<p>And if you have any comments or input about creating an engaged community, feel free to post below!<\/p>\n<p>[fl_builder_insert_layout id=13571]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assuming you have members who will join; engaging them is another big step. And yes keeping members engaged is important if you don\u2019t want them to leave you! We\u2019re going to look at ways&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[30,33,24],"callouts":[],"class_list":["post-13569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creating-your-content","tag-how-to","tag-ideas","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Key to Creating Engaging Membership Sites - Mark of Approval Web &amp; Marketing<\/title>\n<meta name=\"description\" content=\"So you\u2019ve decided to jump on the membership site bandwagon? Rrunning a membership site is no small feat. Learn how to create enaging membership sites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markofapproval.com\/engaging-membership-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key to Creating Engaging Membership Sites - Mark of Approval Web &amp; Marketing\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve decided to jump on the membership site bandwagon? Rrunning a membership site is no small feat. Learn how to create enaging membership sites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markofapproval.com\/engaging-membership-sites\/\" \/>\n<meta property=\"og:site_name\" content=\"Mark of Approval Web &amp; Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/moawm\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-28T16:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markofapproval.com\/wp-content\/uploads\/sites\/50\/2018\/11\/Membership-Checklist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Hunter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/\"},\"author\":{\"name\":\"Mark Hunter\",\"@id\":\"https:\\\/\\\/markofapproval.com\\\/#\\\/schema\\\/person\\\/4ee31767d92e11ac3f250806367d1d1c\"},\"headline\":\"The Key to Creating Engaging Membership Sites\",\"datePublished\":\"2018-11-28T16:56:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/\"},\"wordCount\":1165,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/buildprosites.com\\\/moa-backup\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2018\\\/11\\\/Membership-Checklist.png\",\"keywords\":[\"How to\",\"Ideas\",\"Tips\"],\"articleSection\":[\"Creating Your Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/\",\"url\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/\",\"name\":\"The Key to Creating Engaging Membership Sites - Mark of Approval Web &amp; Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/markofapproval.com\\\/engaging-membership-sites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/buildprosites.com\\\/moa-backup\\\/wp-content\\\/uploads\\\/sites\\\/50\\\/2018\\\/11\\\/Membership-Checklist.png\",\"datePublished\":\"2018-11-28T16:56:33+00:00\",\"description\":\"So you\u2019ve decided to jump on the membership site bandwagon? 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